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SENTRY JOURNAL » Communications Strategy, Democrats, Obama, Progressives, Saul Alinsky » White House Retools Communications Strategy

White House Retools Communications Strategy

Well today I ran across this gem of a story reported by the Washington Post.  It appears that the White House is looking at “retooling” their communication strategy to “produce faster responses to political adversaries.”  Hmmm, sounds like something from the Saul Alinsky playbook.  Yes that’s right, behind door number one is Rule 8: Keep the pressure on. Use different tactics and actions and use all events of the period for your purpose. “The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition. It is this that will cause the opposition to react to your advantage.”

So what exactly is this new strategy?  Well Robert Gibbs, along with other White House aides described four major changes that have been implemented since Scott Brown upset the apple cart in the Senate.  These changes are designed to control the message while counterattacking any opposition.  Below are the four changes per the Washington Post article.

First, they said, is a return to the disciplined messaging that was a hallmark of the 2008 campaign, in which unhelpful themes were filtered out in favor of topics that advanced the candidate’s goals. In the White House, they said, that will mean a tighter focus on Obama’s commitment to the economy and jobs for average Americans. “The threshold for things he will go out and talk about is higher,” one senior aide said.

Second, White House advisers promise a quicker, more aggressive response to GOP attacks on the president and his policies. They noted that Obama and his top White House advisers have pushed back hard against Republican accusations that the FBI mishandled the interrogation of the man accused of trying to bomb an airliner on Christmas Day — and as Biden did on Sunday.

Third, return to the backdrops for Obama that aides considered so effective during the presidential bid. The image of Obama standing in the Diplomatic Room surrounded by men in dark suits will be replaced, as often as possible, by scenes of a more relaxed president in crowds. The goal is to have Obama travel outside of Washington — what they call “the bubble” — at least once a week, advisers said.

Fourth, aides said it was recognized inside the West Wing that Obama has strayed from his most successful message of the campaign: that he would be a change agent in Washington.

Now I don’t know about the rest of you, but for me this seems just a tad bit creepy on the surface, particularly the third change.  I was watching Glenn Beck a few weeks ago and it was right after the Scott Brown win in Massachusetts.  He stated that normal politicians would drift back to the center in light of a Republican victory in a deep blue state.  He basically went on to say that a progressive trying to push through an agenda will ignore the warning signs and plow ahead with a full head of steam.  This new retooling of their communication strategy doesn’t look like an administration drifting back to the center.  In fact it kind of looks the latter.

Matt over at Conservative Hideout posted a good article on the upcoming meeting with the Republicans over the healthcare bill.  In the article he warns that this could be a trap.  After reading about the new White House communication strategy I am not absolutely certain it is.

Liberty forever, freedom for ALL!


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Filed under: Communications Strategy, Democrats, Obama, Progressives, Saul Alinsky

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